The Follow-Up Kit

The follow-up is the strategy. This is the system, the templates, and the map.

Kit Contents and Start Here; the Two-Touch Rule desk card; Day 3 swipe cards (the Data Drop, the News Hook, the Result); Day 7 swipe cards (the Reframe, the Exclusive, the Graceful Close); the Never-Send List; the Sent-Folder Audit; the Reply Map guide and tracker.

For publicists, communicators, and founders who send pitches that deserve answers.

FROM THE PRACTICE BEHIND THIS KIT

The two-touch system in this kit is the follow-up discipline of a working publicity practice, the same practice that put a client's book on FOX 5 Good Day Atlanta and Atlanta News First ATL Live and coached a bootcamp pitch team to first place against three other teams. Pitches that deserve answers get them by design here: the right second touch, carrying new value, sent on the right day.

FOUNDING BUYERS

Founding buyers: the first reviews on this shelf will be yours.

This line is new, and we are not dressing it in borrowed praise. The first buyers set the standard the rest of the shelf gets judged by, and their reviews run exactly as written, the five stars and the two stars alike. Buy early, use it honestly, and your words become part of what this product is.