Our PR & Communications Services — WordSmith Communications Michigan

WordSmith Communications is Michigan's boutique PR and communications firm built specifically for small businesses and entrepreneurs. Based in the Detroit area, we help Michigan brands tell their story powerfully, earn media coverage, grow their audience on social media, and build the kind of professional image that attracts the right clients and opportunities. Whether you are just launching your brand or ready to scale your visibility, we have a service package designed for where you are right now.

Public Relations & Media Relations

Our PR services are the heart of what we do. We develop customized media strategies, write compelling press releases, build targeted media lists, and pitch your story to the journalists and outlets most likely to cover it. We have established relationships with key Michigan media — including Detroit Free Press, Crain's Detroit Business, WDIV Local 4, WXYZ-TV, and regional business publications — that open doors for our clients.

Services include: press release writing and distribution, media list development, journalist pitching, media interview preparation, crisis communications support, and press event coordination. PR packages start at $500/month for emerging businesses and scale up based on scope and goals.

Brand Strategy & Messaging

Before you can communicate your brand, you need to know exactly what it stands for. Our brand strategy services help Michigan entrepreneurs define their brand identity, clarify their messaging, and develop the consistent voice that makes every touchpoint — from your website to your Instagram bio to your elevator pitch — feel cohesive and compelling.

Brand strategy deliverables include: brand audit and competitive analysis, brand positioning statement, messaging framework (tagline, elevator pitch, brand story), tone of voice guidelines, and ideal customer profile development. Brand strategy projects are available as one-time engagements starting at $1,200.

Social Media Marketing & Management

Social media is where your brand lives between media mentions. Our social media services ensure your Instagram, LinkedIn, Facebook, and other platforms consistently reflect your brand's best self. We handle strategy, content creation, scheduling, community management, and performance reporting — so you can focus on running your business.

Social media management packages start at $400/month for 3 posts per week on one platform, with multi-platform and higher-frequency packages available. All social content is written and designed in-house by our Michigan team to ensure it reflects your brand authentically.

Graphic Design & Visual Branding

Your visual brand communicates who you are before a single word is read. Our graphic design services create the logos, brand colors, typography systems, and marketing materials that make Michigan small businesses look polished, professional, and memorable.

Design services include: logo design and brand identity packages, business card and stationery design, social media graphics and templates, flyer and brochure design, pitch deck and presentation design, and event marketing materials. Logo and brand identity packages start at $750 for a complete brand identity system.

Web Design & Digital Presence

Your website is your most important marketing asset — and for Michigan small businesses, a professional, conversion-optimized website can be the difference between a prospect choosing you or a competitor. We design and build clean, modern websites that reflect your brand, rank in local Michigan searches, and turn visitors into clients.

Web design services include: custom website design and development, SEO optimization for Michigan/Detroit search terms, mobile-responsive design, website copywriting, and ongoing maintenance packages. Website projects start at $1,500 for a professional five-page site.

Content Writing & Copywriting

Words are our core craft at WordSmith Communications. Our writing services help Michigan businesses communicate with clarity, authority, and personality across every platform. From website copy to blog posts to email newsletters to executive bios, we write content that sounds like you — only better.

Writing services are available a la carte or as part of an ongoing retainer. Blog post packages start at $150 per post. Website copy packages start at $800 for a complete five-page site. Monthly content retainers (including blog posts, newsletters, and social captions) start at $600/month.

Full-Service Retainer Packages

For Michigan businesses ready to invest in comprehensive communications support, our full-service retainer packages combine PR, social media, content, and brand strategy into a single, streamlined engagement. Retainer clients receive priority scheduling, consistent strategy, and the compounding benefits of integrated communications work.

Full-service retainers start at $1,500/month and are customized based on your business goals, industry, and current brand position. We work with a select number of retainer clients at a time to ensure every client receives personalized, high-quality service.

Book Your Free Discovery Call

Not sure which service is right for your Michigan business? Start with a free 30-minute discovery call. We'll talk about where your brand is today, where you want to take it, and which of our services will get you there fastest. There is no pressure and no obligation — just a real conversation about your business and how we can help.

Visit wordsmithcomm.com to book your free discovery call today. We look forward to becoming your Michigan communications partner.