A couple got married during Bad Bunny's halftime show for $0. Meanwhile, Serena's $10M ad got ratioed into oblivion. Here's what every brand needs to learn from Sunday night. A couple invited Bad Bunny to their wedding.He couldn't make it.So he invited them to get married during his Super Bowl halftime show instead—in front of 125 million people. They were legally married. They cut a real cake. Bad Bunny signed the marriage certificate as a witness. Cost to Bad Bunny: $0 ext